![]() ![]() Hyperpop’s roots are various, stemming from many niche music cultures that rose with the advancement of internet culture during the late 2000s and early 2010s. ![]() Though the PC label was significant in popularizing some of hyperpop’s distinguishing characteristics, they didn’t invent the genre. Cook, and has featured artists significant to the genre, such as Hannah Diamond, GFOTY and Tommy Cash. The label was founded in 2013 by prominent hyperpop producer A.G. The hyperpop aesthetic is often traced back to PC Music, a music label and art collective known for the array of Avant-pop and electronic artists either signed to or associated with it. Hyperpop has garnered significant attention recently but has been growing for over a decade. The future of hyperpop is uncertain its path is as unpredictable as the music. Because of this, it becomes complicated to understand the term hyperpop and where its movement is heading. ![]() This community rejects definitions and makes its ability for change and reinvention the movement’s only true characteristic. It is a musical movement that provides a renewed sense of ownership and freedom to the creator, changing with the needs and wants of its diverse and exclamatory community. The label “hyperpop” is, in many ways, a discredit to what is created within the multitude of creative spaces that often fall under the label. Hyperpop has proven to be one of the loudest cultural voices within pop culture and contemporary music spaces in the past few years. ![]()
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